Prices has announced increases in Egyptian company, Eastern Co., in order to offset the effects of inflation. In response to this announcement, Philip Morris Misr has adjusted its price list for all conventional cigarettes and heated-tobacco products. Daily News Egypt reports that the company has urged retailers and distributors to comply with the updated price.
Since 2022, Philip Morris Misr has been including a QR code on all product packaging, which allows consumers to scan and verify the official prices.
Price changes lead to increase in cigarette prices
The price changes have resulted in Merit cigarettes now selling for EGP74 ($2.39) per pack, Marlboro for EGP69 per pack, Marlboro Crafted for EGP59 per pack, L&M for EGP50 per pack, Heets Selections for EGP56 per pack, Heets Dimensions for EGP56 per pack, and Terea for EGP56 per pack. These adjustments signify a 15 percent to 20.5 percent increase, as reported by Ahram Online.