Vaping industry is reaching out for more crossover collaboration than ever.
The 68th Macau Grand Prix rung down the curtain a month ago. As one of the most recognized street circuit race on the globe, it’s been the hottest topic among racing enthusiasts for the whole November.
Aston Martin, the world-class supercar manufacturer, joined in to race for the title as before, and finished second in the Hong Kong GT class. What matched the exhilarating result is the coating Aston Martin racecar sported in the competition. The brand adorned its Vantage GT3 with a striking livery in collaboration with two brands from more youth-focused industries, BAPE and Geekvape. The former (also called A Bathing Ape) is a Japanese fashion brand, whereas Geekvape is among the most promising vape manufacturers.
Accordingly, inspired by the crossover collaboration, Geekvape also launched four vaping products. Two of them are Aegis ONE and Aegis 1FC, with the FC abbreviated as fast charging. In product marketing, it’s easily noticed that Geekvape hopes to underline Aegis 1FC features top charging speed equal to the fast Aston Martin racecar. Another two are XP 77W Kit and EA 40W Pod Kit from Geekvape’s branch DIGIFLAVOR.
Vaping Industry is Carrying Growing Weight
That actually mirrors traditional manufacturers’ desires to seek revitalization by partnering with leaders from younger industries. And the e-cig industry turns out one of their options. Aston Martin’s teaming up with Geekvape has indeed breathed new life into the long-established giant.
In fact, it’s not the first collaboration Geekvape has kicked off this year. Early in this July, the business-savvy vape brand has announced a partnership with Paris Saint-Germain, a world-renowned French football club. As agreed in the deal, Geekvape will start to work with PSG on a series of initiatives upon the start of 2021/22 season, right from media campaigns to co-branded products.
A lot more business potentials across the vape sector are yet to be unwrapped. As the industry carries increasing weight among millennium consumers, we can definitely look forward to more valuable and interesting crossover collaborations out there.
