According to reports from international media, two popular vape brands, Elf Bar and Lost Mary, will be removing dessert, candy, and soft drink-flavored disposable vape products from the UK market. These brands account for more than half of disposable vape sales in the country, as reported by data firm NielsenIQ. Both brands are owned by iMiracle, and it remains uncertain if these flavors will also be withdrawn from other markets.
This decision aims to address concerns that vapes are being marketed to young people, as there has been growing alarm over teenage vaping in recent years. By removing these flavors, the companies hope to reduce children’s exposure to vapes and facilitate better regulation of their sale. They also believe it will contribute to combating the illegal vape market and boosting vape recycling rates.
About Elf Bar Vape Brand
Elf Bar, in particular, was one of the first brands to introduce fruit-flavored vapes in significant quantities. These products not only feature attractive designs but also offer a wide range of flavors at affordable prices.
iMiracle has utilized its extensive distribution channels established over the years to ensure the widespread availability of its products. Upon their launch, these vapes quickly gained popularity in various online and offline vape retail stores and websites worldwide.
Additionally, they have played a leading role in the disposable vape trend in Europe and the United States.
