Best Premium E-Juice 2023: Brands and Products Covered

Much like other markets in the business world, the e-juice market encompasses regular and premium brands. (If you’re still new to vaping, check out the basics about e-liquid first.) Their major differences lie in the quality and price.

Premium e-juice is to some degree a generic term, used to describe all juices which deliver tasty flavors with selected ingredients and uniquely complex blends. Its formula is hard to clone; its quality control is reliable—every bottle is as flavorsome as the next one. While inevitably, premium e-liquids come with a higher price tag.

Premium is never refined to a particular flavor or recipe. From fruits to tobacco to menthol, or from nic salts to freebase, premium vape juices are always available to satisfy the most finicky flavor-chasers.

So, what are the truly proven premium e-juices around? Which of them have quality aligned with the high price? Check the run-down of the best six choices!

Top 6 Premium E-Juice Brands

We’ve put together a list of 6 proven e-juice brands offering premium products. Based on comprehensive testing, we also shortlist the most recommended flagship product of each.

#1 Apollo

Apollo E-cigs is a reputable e-cig brand that takes pride in their seasoned expert team and industry-leading lab based in California. In a quest to create the best e-liquid formulas, even though some come available in only limited edition, Apollo never compromise on the quality of the products they deliver.

The Apollo Original range, featuring a 50:50 PG:VG ratio, is a classic e-liquid option that fits every type of vapers. It works well with various vaping devices, and has a wide nicotine strength range from 0mg to 18mg. Menthol Breeze is an outstanding menthol vape juice creating pure icy sensation that definitely lights up your day. It tastes amazing when used alone, and is also an ideal pairing for any other flavored vape juices.

#2 Naked 100

Naked 100 offers a couple of exceptional vape juice lines, best known of which is their NKD 100 Salt. Backed by depth-in testing and researches, all their e-juices are made of top-rated ingredients.

By far Naked 100 have rolled out quite a few popular flavors, like the must-try Lava Flow, which offers a good blend of fresh strawberry and a note of coconut and pineapple. And if you have a fetish for fruity liquids, the soothing Hawaiian POG and Amazing Mango will hit the spot.

#3 Pachamama

Pachamama, a sub-brand of the established Charlie’s Chalk Dust, is rising through the ranks of vape juice range. It’s special for the natural flavor delivery, and unique blends of various fruits. Most theirs vape juices can well represent what’s written on the label. Vaping on them not only delivers nicotine satisfaction, but recalls the sensation you get from freshly-squeezed juices.

They’ve released plenty of flavors featuring tropical fruit blends, such as the Strawberry Guava Jackfruit and Ice Mango. For just-switching vapers who want to start off from tobacco, Apple Tobacco will get you satisfied. It features a sour-sweet apple undertone, followed up by full-bodied tobacco fragrance to take it to another level. It’s one you can vape on all day!

#4 Dinner Lady

From tobacco and bubbly drinks right through to fruits and baked pastries, Dinner lady has one of the widest range of vape juices on offer. Its vape juices are known for quality selected ingredients and impressive flavor representation. Lemon Tart is its best seller, and a winner of multiple awards. It tastes like a well-rounded lemon pie on inhale, left with a swirl of creamy meringue on exhale. In addition to the original freebase nicotine version, Dinner Lady has also re-released the flavor with new nic salts formula, and made disposable vape version available.

If you’re a big fan of dessert-based fruity juice, its counterparts Berry Tart and Apple Pie are another two best go-to options for ADV! They come with 70:30 VG/PG ratio and served up in a 60ml bottle. Once you try out Dinner Lady, you’ll be glad about it.

#5 Vapetasia

Have a sweet tooth or prefer unique mixes? Vapetasia is a brand you should never miss out. It’s expert at blending good flavors on sweeter side, especially flavors of rich, decadent desserts. Killer Kustard is one of the most talked-about flavors around vapers. It delivers pleasant vanilla aroma and creamy sweet clouds to make for a really enchanting mix.

As pure custard is Vapetasia’s signature flavor profile, Royalty II is another one we’d like to recommend. It features hints of smooth and sumptuous nuts and cream, infused with mild earthy tobacco. Its high VG concentration allows you to spill hell-a-lot-of vapors.

#6 The Milkman

Formerly known as The Vaping Rabbit, the Milkman has risen to be one of the most popular premium e-juice brands on the market. The brand has a variety of lines, such as the Classics and Heritage, and most are custard-based. Some are pure milky pastry creations like the Churrios, while others may add a fruity twist to balance the buttery notes out.

The Little Dripper presents authentic butter cookie taste which expertly combines sweetness and a velvety finish. The juice comes in 60ml short-fill bottles and available in 6mg, 3mg and 0mg nicotine strengths.

Differences Between Premium E-juice and Regular E-juice

All vape juices consist of 4 basic ingredients, that is vegetable glycerin (VG), propylene glycol (PG), nicotine and flavoring. Quality of these ingredients can differentiate one juice from the other considerably. Note that enhanced quality requires extensive researches and strictly controlled lab conditions. That’s one of the reasons why premium vape juices cost more than regular ones.

In addition, how complex and unique the flavor blend is also has an impact on the price. Premium vape juices tend to be infused with proprietary flavorings not available to individual consumers. Rarity is always high-priced, for sure. Also, most premium e-juices come with a tasty mixture of varying flavors to not follow the norms. Take the Fuji Apple Strawberry Nectarine by Pachamama as an example, it adds in at least three flavorings to make for its balanced, layered sensation (and the crazy popularity). Regular vape liquids just stick to ordinary or single flavor instead, such as raspberry, kiwi and menthol.

Is Premium Vape Juice Worth Buying?

“Are these premium e-juices honestly worth their high price tags?”

Answer to this question depends on your personal flavor preference tastes and current budget. As far as I’m concerned, yes, definitely.

Premium e-juice costs more. However, on the other hand, its subtly-made flavor profile and consistent delivery just deserve every extra penny you pay. If you temporarily get bored with those no-frills flavors, try out these best premium juices!