Disposable e-cigarettes have exploded onto the scene over the past two years, scoring major wins in tobacco harm reduction. With millions of users worldwide, low-barrier-to-entry use of disposable e-cigarettes becomes a convenient option for smokers looking for less harmful alternatives.
However, the short life cycle of disposable vape has a high cost and environmental impact. British e-liquid brand Kingston E-liquid has teamed up with established vape manufacturer INNOKIN to launch a better solution – the Podbar Salts Endura S1 kit, to address the cost and environmental impact of disposable e-cigarettes’.
Since its launch in 2017, Kingston E-juice has become a real success story for the British vaping brand. Founder John Wilson wanted to produce premium e-juice in the UK and after formulating their first flavor the Kingston team set up a local presence and quickly built a reputation for quality products at fair prices.
Founded in 2011, INNOKIN’s equipment has been an international bestseller for over a decade, with a brand built on innovative design. INNOKIN’s latest device, the Endura S1, is the next-gen specifically designed for disposable vaping users.
The Endura S1 is a refillable, rechargeable device and is offered in a co-branded package containing Kingston’s new Podbar Salts e-liquid. The Podbar Salts Endura S1 starter kit delivers approximately 3,500 puffs using the included 10 mL bottle and is Tobacco Products Directive compliant.It has a longer lifecycle than other disposable vape, apparently reducing consumer costs and environmental impact
Commenting on the launch, John Wilson, Managing Director of Kingston E-juice, said: “We remain committed to delivering quality and value to our customers and believe no compromises are needed to achieve this. The Podbar Salts Endura S1 allows us customers to experience true Kingston flavor at a fraction of the cost of disposables and with all the convenience they need. Partnering with INNOKIN helps us provide better solutions for transitioning smokers and we look forward to developing customers This important part of the experience”.
Kingston has recently embarked on a major expansion moving to a 48,000 SQFT manufacturing and distribution facility in Hull. Tom Wilson, head of European sales, sees this expansion as a major development of Kingston Trading UK Ltd and is working hard to make the UK-made Kingston brands a major international player.
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